In an endless sea of social media posts, getting people to stop scrolling and engage with your content is a challenging task. The average user scrolls the length of the Statue of Liberty on social media every day, so your content needs to stand out if you want to capture and hold their attention. Here’s how to create “scroll-stopping” content that demands a second look, a click, or even a share.
1. Embrace Bold, Eye-Catching Visuals
Your content has only a split second to make an impression, so visuals are key. High-contrast colors, unique compositions, and engaging graphics can make your posts visually distinct.
- Use Colors that Pop: Bright colors and contrasting shades draw attention, especially when users are scrolling quickly.
- Unique Angles and Perspectives: Rather than standard product shots, use creative perspectives. For instance, a bird’s-eye view or a close-up of intricate details can create visual intrigue.
- Illustrations and Animations: In a world of stock images, custom illustrations and animations are a breath of fresh air. They give your brand a distinct, memorable look.
2. Leverage Short, Punchy Text
Captions and text should be snappy, straightforward, and add value instantly. With limited time to capture attention, less is more.
- Front-Load the Hook: Make your opening line irresistible and concise. For example, “This hack will save you hours!” or “The skincare mistake you’re probably making…”
- Use Lists and Numbers: Lists (like “Top 5 Tips”) or numbers catch the eye and promise quick, digestible information.
- Create Curiosity Gaps: Give just enough information to pique curiosity but not the full story. Examples: “You won’t believe what happened next…” or “The one tool every marketer needs…”
3. Add Movement with Videos, GIFs, and Cinemagraphs
Static images can get overlooked, but adding movement naturally draws the eye. Even subtle animation can make your content stand out.
- Short Videos: Social platforms tend to prioritize video content, so use short, engaging videos that get to the point quickly.
- Cinemagraphs: These are still images with one or two moving elements (e.g., a flowing waterfall). They’re visually captivating and stand out because they’re unexpected.
- Looping GIFs: GIFs are perfect for showing quick, looping action. They add a playful vibe and are highly shareable, which increases reach.
4. Use Big, Bold Typography
When paired with minimalistic visuals, bold typography can be extremely effective. Large, attention-grabbing fonts make the text feel important and make people want to read.
- Quotes and Statistics: Quotes or surprising statistics in bold typeface can be both visually appealing and informative.
- Overlaid Text: Use overlaid text to highlight the main message on your images or videos. Keep it concise and impactful.
- Contrast and Legibility: Ensure the text is easy to read at a glance by using contrasting colors and clear fonts. Less is more with large typography—don’t overcrowd the text.
5. Engage Emotionally
Content that resonates emotionally tends to be more memorable and shareable. Whether it’s humor, nostalgia, or excitement, tap into emotions to create a deeper connection.
- Funny Memes or Relatable Content: Humor is one of the most shareable content types on social media. Share funny, relatable moments that align with your brand.
- Inspiring Stories: Share customer testimonials, success stories, or moments of vulnerability. For example, a fitness brand might share transformation stories to inspire followers.
- Feel-Good Content: Heartwarming or surprising content can brighten someone’s day and make them more likely to engage with and share your post.
6. Use Polls, Quizzes, and Interactive Elements
Interactive content encourages people to engage with your post rather than just scrolling by. Social platforms offer several tools for interaction, so take advantage of them.
- Polls: Polls are simple, quick, and easy for followers to engage with. They also provide you with valuable insights into your audience.
- Quizzes: Create quick quizzes on topics related to your brand. They can entertain and educate, while also keeping people on your post longer.
- Question Stickers: On Instagram Stories, use the question sticker to invite followers to ask questions or provide input. It makes them feel valued and involved.
7. Tap Into Trends but Add Your Twist
Keeping up with trends shows that your brand is relevant and in touch with the latest conversations. However, don’t just follow trends—put your own spin on them to make your content unique.
- Adapt Memes to Your Brand’s Voice: Memes are universal and popular, but ensure they align with your brand personality. Customize them so they resonate with your audience.
- Use Trending Hashtags Thoughtfully: Trending hashtags can increase visibility, but only use them if they make sense for your brand and content.
- Leverage Popular Challenges: Participate in challenges, like TikTok’s trending challenges, but add something unexpected that showcases your brand’s unique flair.
8. Share Sneak Peeks and Teasers
Creating curiosity with exclusive previews or “behind-the-scenes” content makes followers feel like insiders. This kind of content generates excitement and builds anticipation.
- Sneak Peeks of New Products: Tease a new product or feature to build hype. For instance, share a close-up photo or a blurred image with hints about the release.
- Behind-the-Scenes Content: Show your team working behind the scenes, your creative process, or what goes into making your products. This adds authenticity and relatability.
- Countdowns and Timers: Use countdowns for upcoming events, product launches, or announcements. The ticking clock creates urgency, encouraging followers to keep checking back.
9. Collaborate with Micro-Influencers for a Fresh Audience
Micro-influencers have a smaller but highly engaged following, making them valuable partners for reaching new audiences authentically.
- Why Micro-Influencers? They are trusted by their audience and are often seen as more relatable than larger influencers.
- Content Collaboration: Partner with them for live takeovers, unboxings, or reviews of your products. Their unique perspective can refresh your content.
- Boost Reach and Credibility: When followers see someone they trust promoting your product, they’re more likely to stop scrolling and check out your content.
10. Create Value-Driven Content
Ultimately, people stop scrolling when they find something valuable. Educational and problem-solving content performs particularly well as it offers something useful to the audience.
- How-Tos and Tutorials: Demonstrate how to use your product or teach something related to your industry. For instance, a skincare brand could post “5 Tips for Clearer Skin” with step-by-step instructions.
- Life Hacks: Share quick tips or hacks that save time, money, or effort. These are highly shareable and drive engagement.
- Infographics: Infographics make complex information easy to digest. Use them for sharing statistics, tips, or processes in a visually appealing way.
Final Tips for Creating Scroll-Stopping Content
Breaking through social media noise is an art that requires understanding your audience, standing out visually, and delivering value. Remember to stay authentic to your brand, experiment with these tactics, and most importantly, keep an eye on what resonates with your followers. The more you engage, the better your understanding of what will make them stop scrolling and pay attention to your posts.